A trade website that books its own jobs
A bespoke joinery firm relying entirely on word of mouth. We built a portfolio-led site with instant quote requests and local SEO across three counties.

Project details
- Client
- Northgate Joinery
- Sector
- Trades & Construction
- Year
- 2025
- Services
- Custom Web Design, Local SEO, Hosting
The challenge
A bespoke joinery firm relying entirely on word of mouth. We built a portfolio-led site with instant quote requests and local SEO across three counties.
Like most businesses at this stage, Northgate Joinery weren't short of demand — they were short of a way for the right people to find them and take the next step without friction. Everything we built was aimed squarely at that gap.
What we did
Custom Web Design
Delivered end to end by our own team, built to work alongside everything else in the project rather than as an isolated piece.
Local SEO
Delivered end to end by our own team, built to work alongside everything else in the project rather than as an isolated piece.
Hosting
Delivered end to end by our own team, built to work alongside everything else in the project rather than as an isolated piece.
The outcome
Northgate Joinery stayed on with us afterwards for hosting and ongoing support, which is the outcome we care about most — the project didn't end at launch.
“We'd been quoted twice as much by two other agencies for half of what Apex delivered. The site paid for itself inside four months.”
Other projects
Let's talk about your project
Tell us what you need and we'll come back with a fixed price and a realistic timeline — usually the same day.
We reply to every enquiry within one working day.


